Gurgaon definitely knows how to party. The city has ordered more tonic waters than soft drinks during the entire year and also has placed orders for 65,973 lighters in 2023, on Blinkit. The sale trends of 2023 was unveiled by Blinkit founder Albinder Dhindsa through a LinkedIn post, highlighting a diverse range of products that captured the market’s interest. Furthermore,a total of 30,02,080 PartySmart tablets (to avoid morning hangover after alcohol consumption) were delivered in 2023 by the quick commerce firm. Blinkit also said that 8,50,011 ice cube packets were delivered in 2023.
The sales numbers showed evolving consumer behaviour and popular product choices when it comes to daily essentials.
Meanwhile, the biggest order in 2023 was worth Rs 1,59,900 for an iPhone Pro Max. Additionally, someone ordered 18 copies of ‘Harry Potter and the Deathly Hallows’ novel, showing the popularity of the series even today. Also, 351,033 printouts were delivered before 8 am this year, it said.
In terms of essential daily items, 3,20,04,725 Maggi packets were delivered after midnight, 21,167 Boroline were delivered during the entire year, 45,16,490 ENO sachets, and 1,22,38,740 ice creams were ordered in 2023.
Meanwhile, someone bought 101 liters of mineral water in one order. While another customer bought 4832 bathing soaps in 2023. Another user ordered 183 different shades of lipsticks in 2023. Someone from Hyderabad ordered 17,009 kgs of rice in 2023. That we still understand. Another revelation in the report that surprised us was that a user ordered a total of 3,348 bottles of tomato ketchup in 2023
Among other daily items were tissues, toothbrushes, red chillis, Odomos tubes, etc. Some placed orders for 3,18,480 tissues in 2023, another consumer ordered 2,670 toothbrushes in 2023. A user ordered 375 kg of red chillis in 2023 and another one placed orders for 483 Odomos tubes throughout the year.
Keeping the interesting facts rolling, another consumer ordered for 38 underwears in a month. Another one ordered for 972 mobile chargers in 2023. One user ordered 134 UNO packs in 2023, and another for about 2,381 Red Bull cans during the period. Not just this, people are going online for even things like plants – one consumer placed orders for 1,149 plants in 2023. Also, Blinkit delivered a total of 2,19,612 cow dung cakes in 2023.
Earlier in November, Zomato said that it expects its quick commerce app Blinkit to present a larger opportunity for profit going ahead, compared to its core food delivery business, as its third-largest segment shows encouraging signs of profitable growth. Zomato had acquired Blinkit (formerly Grofers) in August last year for Rs 4,447 crore and since then, has seen a steady growth in its gross order value every quarter.
“At this pace, where Blinkit’s gross order value (GOV) is growing at over 80% yoy, we wouldn’t be surprised if Blinkit’s GOV becomes multiple times larger than Zomato’s GOV in overlapping cities, which will more than compensate for the wider geographical footprint of Zomato,” the company had said.