Voyage Eyewear, a direct-to-consumer (D2C) brand known for its premium sunglasses, appoints Sahil Sharma as its director of marketing.
In this new position, Sharma will be responsible for driving Voyage Eyewear’s marketing strategies and expanding the brand’s reach on a local and global scale. His primary goal is to ensure sustainable growth for the brand while emphasising its value proposition across various consumer segments. Additionally, Sharma aims to cultivate stronger connections with customers and deepen the engagement of Voyage Eyewear’s loyal patrons.
“My primary focus will revolve around pioneering innovative marketing strategies and models, positioning Voyage Eyewear as a household name that redefines consumers’ eyewear preferences,” Sahil Sharma said.
Operationally, Sharma will aim to create a flexible and agile performance marketing engine, utilising analytics to drive consumer communication that is data-driven and insightful.
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